Owning her audience through newsletters or private communities, ensuring she has a direct line to her fans regardless of platform policies. The Impact of a "Huge" Social Footprint

She shares engaging "day in the life" (DITL) vlogs, giving followers a glimpse into her experiences balancing college life, a burgeoning social media career, and personal pursuits.

Her primary online presence is built around lifestyle, beauty, and travel content.

2. Social Media Content Strategy: Aesthetics and Authenticity

As a fashion enthusiast, she frequently shares try-on hauls, outfit-of-the-day (OOTD) posts, and beauty routines, often in collaboration with emerging and established brands. Lifestyle & Student Life

Example: “Stitch this if you’ve ever cried in a Target parking lot.”

: She is active across TikTok, Instagram, and YouTube, where she shares "day-in-the-life" vlogs, college experiences (particularly as a marketing student at Hampton University ), and beauty tutorials. Monetization & Strategy