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Before we dive into the newsletter itself, it's essential to understand the man behind it. Ben Settle is a copywriter, author, and self-described "anti-preneur" and "semi-professional bum". Over the past 15+ years, he has carved out a niche by teaching email marketing strategies that directly oppose mainstream advice. He is famously known for working only about 10 minutes a day writing his daily email before "goofing off" for the rest of it.
Understanding how to use scarcity, urgency, and the "fear of missing out" (FOMO) to drive action. 5. Turning Subscribers into "Players" Concept: Building a cult-like following.
: Never compromise your brand voice or change your formatting to appease a vocal minority of complainers.
Ben Settle’s approach, often detailed in early issues and his accompanying Email Players Playbook , revolves around several key principles: Infotainment ben settle email players 1 15 new
Ben Settle's is a high-end, $97-per-month print newsletter dedicated to direct response email marketing and copywriting. While the exact contents of issues 1–15 change over time as the "Email Players Playbook" is updated, these early resources typically establish Settle’s "daily email" philosophy and provide a foundation for his infotainment-style marketing. Core Principles of the "Email Players" System
: Strategies for growing a "responsive" list rather than just a large one, including methods to "siphon" high-quality leads from platforms like Facebook and Google.
Ben Settle's email players 1-15 new offer a unique insight into the world of high-performance email marketing. By focusing on building relationships, providing value, and leveraging the power of storytelling, Ben has achieved remarkable results. By implementing these strategies in your business, you can unlock the secrets of high-performance email marketing and drive significant growth. Whether you're an experienced email marketer or just starting out, Ben Settle's email players 1-15 new offer a valuable framework for success. Before we dive into the newsletter itself, it's
Use short subject lines (3–6 words), and keep body copy scannable: one to three short paragraphs or a handful of ultra-short bullets.
: Paradoxical strategies to keep engagement high while filtered out "whiners" or those who aren't aggressive buyers. Notable Features Physical Format : Unlike most marketing courses, this is a printed newsletter mailed to subscribers' homes. The Playbook : New subscribers typically receive The Email Players Playbook
That’s not a call to action. That’s a challenge wrapped in an insult . And it works because his audience self-selects for people who respond to being told they can’t do something. He is famously known for working only about
: Typically $97.00 per month with free worldwide shipping.
So, where does fit in?
Direct, unpolished, and completely unapologetic. Settle does not hide his intent to sell; he states the benefit, drops the link, and exits. Is the "New" Email Players Approach Still Relevant?
The cost is famously high—$97 per month—a price point that filters out casual readers and ensures that subscribers are serious about implementing what they learn. Despite the cost and the physical format in a digital age, the newsletter is read by hundreds of professionals in over 30 countries. Subscribers often report massive returns, with one famously noting that a single email strategy from the newsletter paid for three months of the subscription.
While the specific contents of each issue change, the first 15 issues generally establish the —the overarching system for writing and selling. Common themes in these early volumes include: The SettleHead storytelling crib sheet - Ben Settle
