Marketing Analytics Strategic Models And Metrics Stephan Sorger Pdf Link Jun 2026

A survey-based model used to determine an acceptable price range and optimal price point for a new product. 3. Sales Forecasting and Trend Analysis

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Introduction to strategic models, metrics, and data collection frameworks.

Justifies marketing budgets to the CFO and CEO by connecting campaigns to bottom-line revenue. Digital Resources and PDF Accessibility A survey-based model used to determine an acceptable

: Validate model predictions through continuous, small-scale live market testing. Sourcing Educational Resources and PDF Links

Gross revenue generated for every dollar spent on advertising. Brand Equity

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Understanding the total worth of a customer over the duration of their relationship with the brand. Return on Marketing Investment (ROMI): Quantifying the profit potential of every dollar spent. Segmentation & Targeting:

: Respondents rate different product configurations with varying features and price points.

The book is structured into 12 chapters, each focusing on a specific analytical domain: : Market sizing and trend analysis. Market Segmentation : Identification and strategy selection. Competitive Analysis : Strategic competitor evaluation. 4. Customer Lifetime Value (CLV)

Metrics turn models into actionable management tools. Sorger emphasizes that metrics must be .

Used to isolate how specific marketing variables (like ad spend) impact total sales volume. 4. Customer Lifetime Value (CLV)