| Type | Private | | :--- | :--- | | Industry | Entertainment, OTT, Streaming Media | | Founded | 25 October 2018 | | Founder | Vibhu Agarwal | | Headquarters | Mumbai, Maharashtra, India | | Area Served | Worldwide (primarily India, Middle East, USA, UK) | | Key People | Vibhu Agarwal (CEO) | | Services | Video on demand, original web series, short films | | Website | ullu.app |
If you have ever found yourself searching for an to understand the platform, its most famous shows, or how to navigate its content library, you have come to the right place. This guide serves as your one-stop encyclopedia for the Ullu App.
Another beloved Ullu series, Kavita Bhabhi , centers on the life of a woman named Kavita who uses her phone to communicate intimate and sensual tales. The series became a fan favorite for its unique storytelling approach.
Have you watched any of these series? Let us know your favorite in the comments below!
If you want to explore specific content on the platform, let me know: ullu web series wiki
While exploring "Ullu web series wiki" topics, users should be aware of safety risks.
Vibhu Agarwal, the founder and group CEO of Ullu, has a diverse and impressive background that contrasts with the platform's bold content. Before entering the media industry, Agarwal was a successful businessman in the steel and cement industry, founding a steel company called Jaypeeco India Private Limited in 1995. He is an alumnus of the Indian Institute of Technology (IIT), Kanpur, holds an MBA from Japan, and has a PhD from Stanford University. This educational pedigree makes him one of the most qualified executives in the Indian OTT space. His other ventures include the free-to-air TV channel Atrangii, the devotional platform Hari Om App, and the e-commerce site Ullu 99.
: One of the most popular anthology series, focusing on various romantic and adult-themed narratives.
Because it is an OTT platform, the content is unrated and intended strictly for viewers aged 18 and older. To help find your next watch, please tell me: | Type | Private | | :--- |
Another flagship anthology series, Palang Tod (literally translating to "Bed Breaker"), focuses on stories revolving around forbidden relationships. The series is known for its high production value (relative to the platform) and engaging storylines that go beyond just bold content. Episodes like Siskiyaan and Bekaboo Dil are fan favorites.
: Following tightening regulations by the Indian Ministry of Information and Broadcasting regarding vulgarity and nudity on streaming applications, Ullu was among 25 OTT applications banned from the Google Play Store in July 2025, alongside corresponding suspensions of its social media accounts. 4. Cast and Crew
Riti Riwaz blends traditional customs with modern lifestyles, offering an interesting narrative about ancient practices. The cast changes from episode to episode, with notable actors like Yash Pandit and Priyal Gor delivering strong performances.
Similar to Charmsukh , Palang Tod is an anthology series focusing on systemic relationship shifts, forbidden attractions, and the breaking of traditional societal taboos within families or neighborhoods. 4. Jalebi Bai The series became a fan favorite for its
In 2020, Ullu released "Riti Riwaj: Gandii Baat," which was remarkably similar to ALTBalaji’s "Gandii Baat" (produced by Ekta Kapoor). Legal notices were exchanged, but the matter was settled out of court with Ullu renaming its episode.
Ullu entered the Indian digital space by catering to a niche for "bold" content that was often absent from mainstream platforms like Netflix or Amazon Prime. It offers a variety of genres, including . The platform's strategy focuses on short-form web series, often with provocative titles and themes that have garnered a massive subscriber base across regional languages. Notable Web Series
The Ullu app is available across multiple digital ecosystems: