The widespread adoption of LED volumes (pioneered by Industrial Light & Magic's The Mandalorian StageCraft) is replacing traditional green screens, allowing real-time visual effects rendering on set.
Disney’s dominance lies in its acquisition strategy. By absorbing Pixar, Marvel, and Lucasfilm, Disney secured the most valuable intellectual properties (IP) in history. They did not just buy characters; they bought cultural institutions. The widespread adoption of LED volumes (pioneered by
The Marvel Cinematic Universe (MCU), Star Wars , Avatar , and Frozen . and Frozen . DC Studios
DC Studios, New Line Cinema, HBO, and Warner Bros. Animation. New Line Cinema