It's also worth noting some surprising gaming trends. According to the Japan Productivity Center's 2024 white paper on leisure activities, played mahjong at least once in 2023, reflecting the game's resurgence in popularity as it sheds its gambling stigma.
The spending habits of teen fans underscore the economic significance of oshi-katsu. Among high school students who participate in these activities, , with 4.9% spending ¥30,000 or more, 1.2% spending ¥50,000 or more, and 3.7% spending a staggering ¥100,000 or more monthly . The primary spending categories include merchandise (26.1% of fans), concert/event tickets (21.7%), fan club memberships (8.7%), and acrylic stands (8.4%). For context, full-time employees in their twenties through fifties who actively engage in oshi-katsu report an average monthly spending of ¥13,305 —a figure that speaks to the intensity of fandom across all age groups.
For Japanese teenagers, the smartphone is the central hub of existence. Unlike older generations who may still rely on television or PCs, Gen Z and Gen Alpha in Japan operate in a strictly mobile-first ecosystem. Short-Form Video Dominance
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isn't just something they watch; it’s the primary language they use to socialize and build their identities. The Domination of Short-Form Vertical Media
Yet, this relationship is not without its tensions and dark undercurrents. The same connectivity that fosters creativity also fuels intense social pressure. The Japanese concept of kuuki o yomu (reading the air) is amplified in digital spaces. Teens face the exhausting task of curating their online persona across multiple platforms—cute and fashionable on Instagram, funny and irreverent on TikTok, knowledgeable and serious on Twitter for anime discourse. "Gyakutai" (online shaming) for having "unrefined" taste in anime or music is common. Moreover, the relentless pace of content creation can lead to burnout; teen fan-artists and fan-fiction writers often report sleep deprivation and anxiety from the pressure to produce "content" for their online followers.
Traditional romance reality shows like the series remain massive, but 2026 has seen a gritty pivot toward delinquent or "yankii" subculture . It's also worth noting some surprising gaming trends
The current boom surrounds (comedy YouTubers). Groups like Junya.じゅんや or Fischer's have mastered the art of high-energy, fast-paced content that rivals traditional television production values. Unlike the polished idol industry, these creators offer a sense of authenticity and accessibility. They speak in the slang of the moment, play games that teens actually play, and create a "parasocial" bond that traditional media struggles to replicate.
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One of the defining cultural phenomena among Japanese youth is oshi-katsu —actively supporting one’s favorite character, idol, or creator. Teens invest their time, money, and creative energy into their oshi . They buy merchandise, decorate specialized bags ( ita-bagu ), and post celebratory photos on milestones like a character's birthday. It provides a profound sense of purpose, community, and identity. The Need for Constant Connection
You cannot discuss Japanese teen entertainment without mentioning Idols. However, the industry is undergoing a democratization. While giant agencies still dominate, there is a rising tide of (underground/local idols) and self-produced artists.