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PENNY market chains across Germany, Italy, Austria, and Eastern Europe. Convenience: REWE To Go formats. DIY Stores: Toom Baumarkt.

However, growth is not always linear. In a significant strategic review, reports emerged in May 2026 that REWE Group is considering selling its Penny Market chain in Italy. This potential divestment would involve around 500 stores generating roughly €2 billion in annual revenue. The move suggests a recalibration of resources, likely focusing on markets where the group can achieve a leading position and sustainable profitability. Furthermore, the group is navigating potential acquisitions, such as its planned takeover of 40 Tegut stores, which was already causing antitrust scrutiny in Germany as of mid-2026.

. As REWE aims for climate neutrality by 2040, Primus plays a critical role in optimizing resource management and reducing waste within the group’s catering and facility operations. This alignment shows that the partnership is not just about efficiency, but about future-proofing the brand against environmental and social challenges. Conclusion

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The by launching an integrated software platform for its source-to-contract process. Known internally as Primus , this project modernises the retail giant's procurement pipeline and unifies supplier management under a singular digital hub.

Employees can log into the portal to assign themselves specific courses or modules to upskill for future roles.

Primus (often accessed via www.personal.rewe-group.com ) serves as the digital "learning home" for employees. It is a comprehensive Learning Management System (LMS) designed to:

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By migrating employee logistics and ongoing education into this integrated, digital framework, the cooperative ensures that its workforce of hundreds of thousands of employees remains agile, securely authenticated, and continuously upskilled. The Role of PRIMUS within REWE Group Operations

The group’s genius lies in balancing opposing forces. It balances the raw power of a corporate giant with the grassroots autonomy of independent retailers. It balances massive physical expansion and store rollouts with strategic divestments. And it balances high-tech innovation with deep-rooted cooperative values. At the heart of this balance is the platform—a digital tool that ensures that as the group grows larger, it does not lose sight of its most important asset: the people who make it run. For REWE Group, being "Primus" is not about being the biggest, but about being the best at empowering the communities that make its global network possible.

: Ensure all employees meet legal and safety standards, particularly in food handling and data protection. PENNY market chains across Germany, Italy, Austria, and

A proprietary learning management system (LMS) designed for employee onboarding, compliance testing, and continuing education.

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In the context of the REWE Group, refers to a major internal digital platform and organizational structure focused on streamlining group-wide business processes and IT solutions. Core Function & Purpose

This ecosystem bypasses standard user IDs by deploying a secure authentication architecture: PRIMUS Klickanleitung - PENNY Karriere However, growth is not always linear